Finding a balance of what your are good at, get paid and happiness in life is not always easy.
For many patients and doctors
the road of healthcare is a road of disease
, the same for webpages. Many sites of hospitals are a good source of dictionary and medicine references for all kind of diseases without an aim of the health and wellness feeling strategy.
When a web strategist think about healthcare and wellness to get traffic they think in yoga, and healthy food web sites
, so hospitals really don’t care about this kind of content.
The graph above depicts a clear example of how a human on the web might thinks about in terms of how content that could drives happiness from a web search in a hospital website. So why not to try to change texts a little bit:
What you healthcare needs instead of what you love.
Whats your are doing good instead of What you are good at
What to buy for your health, instead of Whats pay well.
Now look for intersections and get your “Balance in medical search web pages”.